A guide for copywriters, UX writers, and anyone else writing for the web or a product — This article is a companion to The secret to giving good writing feedback: How to work with writers to make sure your product and web copy is the absolute best it can be. There is no such thing as good writing, only good rewriting. –Poet Robert Graves Writing is iterative…

How to work with writers to make sure your product and web copy is the absolute best it can be — This article is a companion to The secret to receiving writing feedback: A guide for copywriters, UX writers, and anyone else writing for the web. For writers If you’re a copywriter, UX writer, or anyone else writing for the web or a product, you can use this guide as a jumping-off point…

If you’re a writer who partners with designers, product managers, marketers, engineers or other people to write for the web, software, or apps, you might sometimes wonder how to raise visibility for your work. In many companies, especially tech, writing teams are small, if there are teams at all. Often…

A guide for copywriters, UX writers, and anyone else writing for the web or a business — If you’re writing a blog post, essay, or another long-form piece, you’re most likely taking your writing through various stages of editing. You might be familiar with developmental editing and proofreading. But even short pieces can benefit from a structured review process. Short pieces include landing pages, emails, and any…

You just need 5 minutes, before you start your work day You can call it journaling, you can call it planning, you can call it anything you want. The reality is if you can take about 5–7 minutes to write down these four items before you jump into your work day, you’ll be better prepared for anything that comes your way. …

A list for copywriters, UX writers, and anyone else who writes for the web or a business — Define your audience before writing anything It’s impossible to write to an audience of “everyone.” If your brief or project doc doesn’t define the audience, you need to dig and find the answer. If you need to define the audience on your own, create a persona and write to that person. Front-load the important information

There are many different approaches to teaching and learning. Some people believe we each have different learning strengths, that some of us learn better by listening than by reading, or by observing rather than listening. Others claim that’s not true, that we all learn by doing. The ways we learn I’m not an expert…

Sometimes inspiration comes from outside sources. Sometimes, those sources take a “tough love” approach and tell you straight to your face what you need to know. As any copywriter knows, a strong headline can be a make-or-break moment with your product-and if you’re the one who wrote it, that headline…

If we have an in-house writer, why does it even matter if I can write well? — There’s an old saying, Sloppy language is a sign of a sloppy mind. The saying has been attributed to a whole variety of people, but the underlying tenet is universal: writing helps you sort through your thoughts and ideas in a coherent way. Writing and critical thinking are intricately connected…